Like a great photograph, the marketing program for your real estate sale must be adapted to the market at hand, be individualized for the unique qualities of your property, and be flexible to meet changing demands of that environment. It is my goal that the sale of your property is a seamless transaction experience. We achieve that experience by following a step-by-step sales system that is customized to every property we sell. Here’s an overview of the system.
Every seller deserves the highest level of dedication and hard work from their broker. Quality over quantity – I work with a select number of sellers so I can devote the time and attention your listing needs from the first meeting to the close of escrow. In addition, selling your home takes resources, we apply those resources to find the right buyer for your property.
We are not afraid to challenge the norm when it comes to selling your home. Each property has a unique story to tell and sellers deserve a creative marketing program that sets your property apart from the competition. Using a combination of global as well as hyper-targeted online marketing, print advertising in local, regional and even national publications, face-to-face, and social media platforms, the sales marketing plan will be directed to specific audiences based on the special qualities of your home.
Before your house goes on the market, it is essential that it is prepared and readied to impress potential buyers. You will receive a detailed analysis addressing any areas that can be improved prior to listing your property. From small home improvements to staging suggestions, I will recommend the steps and professionals necessary to make your house the one the buyers want.
A picture tells a thousands words, but even more than that, a picture may be the first impression a buyer will have of your property. Too often listing photos are shot with a camera phone with poor lighting, bad angles, and zero creativity. Every home we market employs professional architectural photography, including (when appropriate), drone photos, virtual tours, and videos to best capture the story about your home.
Pricing your property is the key ingredient to meeting your goals. The highest listing price doesn’t always equate to the highest sales price. Each neighborhood is a micro market that requires careful data analysis. This data is applied to your property to provide you a step-by-step pricing plan that will serve as a roadmap to the sale of your home.
When your house is on the market, you want to know what’s going on. You will receive a weekly marketing and prospects report detailing showing activity, market updates, and feedback from showings. In addition, I’m usually just a phone call or a few blocks away to answer your questions.
Once the buyers are knocking on your door, it is important to have the right negotiator on your side navigating the buyer selection process from open to close. Accepting offers is more than negotiating the highest price. By following our plan, we will eliminate the guesswork and emotion so you can take control of the negotiating process.
From movers to accountants, escrow officers to mortgage bankers, getting your home sold is just one step, having the right people for your next move, physical or financial, can be equally important. My network of seasoned professionals will make the process a pleasant one.